Homecoming, founded by Dee Liang, celebrates the essence and feeling of ‘home’ through the matcha it serves. Sourcing matcha from Japanese tea farms and distributors, she hopes to pay homage to the traditions and journey of matcha while continuing to learn and connect with the beautiful and special culture of Japan. 

Homecoming approached Cooper Productions to create video content for its official product launch. Our goal was to raise brand awareness and create content that was friendly, entertaining, and educational, targeting matcha newcomers and aficionados alike. To embody the feeling of being at home, we decided to film in Dee’s kitchen to create the warm, familiar, and inviting atmosphere.

As our relationship with Homecoming continues, we will produce matcha recipes, educational, ASMR and conversational videos to keep sharing matcha moments with the world.