What is the video production process like?

The video production process is three stages: pre-production, production, and post-production. Pre-production entails pre-interviews, concept development, scripting, storyboarding, shot list development, casting, scheduling, and location scouting. 

Production is where we take all that we discussed in pre-production and begin to film the video. On-set will be the crew, camera and lighting equipment, and more.

In post-production. We will take all that we captured during production and put together the video. This includes editing, sound design, color correction and grading, motion graphics, and more. 

How long does it take to produce a video?

This varies depending on the type of video we are making. Short-form videos might take a day or a couple of days, while branded documentaries or campaigns can stretch over several weeks or months.

How do I know what kind of video is right for my business?

We’ll start with your goal. Is it to boost sales, build brand awareness, or improve internal communication within your company? This will help us narrow down the type of video you need whether it’s a promotional, testimonial, training, social media, or explainer video. Then we will consider the audience we’re trying to reach and match the style and expectations that audience has to make the right impression. 

How much does video production costs?

The cost of video production ranges depending on the scope. Considerations like crew, equipment, animation, voiceovers, and number of days needed to film have an impact on budget. 

Quality video production comes from expertise and strategy, not simply spending more. While larger budgets can elevate your visuals, what really makes a video effective is a team that understands your goals, audience, and how to tell your story in the most compelling way. Don’t worry. We’ll break down the costs for you, so you know exactly what you are paying for.

Is vertical (portrait) video better than horizontal (landscape)?

This depends not the platform you would like the video to be seen on. We offer cross-platform resizing if you would like your video to appear across various platforms. 

How does video help my SEO and online visibility?

Videos increase the amount of time visitors spend on your site. A well-optimized video can appear in Google and other search engine results. This organic traffic brings viewers to your pages and sends a positive signal to search engines that your site is a trusted source.

It’s important to make your video SEO-friendly. Add captions, use relevant titles, and write strong meta descriptions. Hosting the video(s)on platforms like Youtube and Vimeo add extra impact as they are search engines in their own regard.