Creating Connection Through Content
Social Media Video Marketing
Social media marketing videos are an essential component of any successful digital marketing strategy. This quick and attention-grabbing style of video, usually spanning about six to 60 seconds in length, can be used in paid advertisements, on your website, on social media, and within your email marketing campaigns to highlight your brand’s value and forge a connection with new or returning clients. Make a statement and expand your impact with creative, expertly curated short-form video content.
Our Process
Our approach to devising winning social media marketing strategies is rooted in building authentic content from the foundation of the brand itself. We want each interaction the brand has with its audience to feel true to who they are in order to establish the level of trust needed to convert followers to customers.
1
Discovery
We will begin by having a discussion about your business, your goals, and how our teams can work together.
2
Brand Analysis
Next we’ll explore who your brand is, who the competition is, and what message we need to communicate to differentiate ourselves.
3
Strategize
Once we understand our direction, we’ll build a strategy that gets us to our goals.
4
Create
Guided by the latest trends, industry standards, and best practices, we’ll create content that connects with your desired audience.
5
Implement & Measure
We’ll deploy your new marketing assets for a seamless integration into your marketing strategy - tracking our progress along the way.
What We Can Do
We believe in what the power of collaboration, creativity, and cohesive branding can do for your business. That’s why we take your overall brand positioning, content, and visuals into consideration when building a social media strategy. Make the most of your online presence by taking advantage of our extensive social media video marketing services.
Brand Analysis
Allow our team to take a deep dive into what makes your brand tick, evaluating your strengths, weaknesses, and future opportunities for success. We’ll look at your competitors and industry role models to see how we can improve your overall strategy and level up your social media marketing.
Organic Social Media Video Strategy
Once we have an understanding of your brand and your goals, we’ll build a detailed roadmap for how to reach your objectives. This strategy will include specific key performance indicators, types of content we’ll use, which audiences we’ll be targeting, a monthly content calendar of actual posts, and more.
Reporting
Measuring our results is a crucial element in understanding how our strategy is working to impact the bottom line of your business. We’ll look at the performance of our content on a weekly, monthly, and quarterly basis to see what’s working for us, what needs to be improved, and identify audience trends.
Sponsored Content
Sponsored social media posts serve as powerful tools for brands to expand their reach, engage with their target audience, drive conversions, and ultimately foster meaningful connections that lead to brand growth and success in the digital landscape. We’ll put together a plan, budget, and timeline for growing your reach and engagement with paid content.
Influencer Marketing
Influencer marketing on Instagram leverages the credibility, authenticity, and reach of influencers to promote brands and connect with their target audience in a more organic and relatable way than traditional advertising methods. We’ll find the right influencers to partner with, negotiate the contract, measure performance, and more.
Allow us to be an extension of your team
Whether you are just starting your brand’s social media marketing journey, looking for some professional help to reach your goals, or hoping to create a viral moment for your business - Cooper Productions is here for you.